Yeti Carpet

Overview

Yeti Carpet is the leading brand of flooring in Nepal. With state-of-the-art manufacturing facilities, they produce everything from PVC and LVT flooring to Artificial Grass and Tufted Carpets.
The brand was well-known and had strong awareness, with a clear opportunity to increase desirability by connecting with a younger audience who were seeking a more modern expression. The main opportunities were:
• Untapped Digital Potential: Strong market presence with significant opportunity to grow engagement and visibility across digital and social platforms.
• Brand Connection Opportunity: High name recognition, with room to build deeper emotional connections and brand affinity.
• Generational Expansion: A loyal older audience and a clear opportunity to resonate with modern, younger homeowners who value aesthetics and trends.
• Fragmented Brand Identity: A well-established foundation with the opportunity to unify visuals and elevate creative expression across all media.

Strategy

We realized that for Yeti Carpet to stay relevant and maintain its market leader position, it needed to shift from being a functional manufacturer to a "lifestyle brand." Our strategy centered on the following core initiatives:

  • “कार्पेटको शहंशाह” (The Emperor of Carpets): Capitalizing on Yeti Carpet’s market leader position, we used “कार्पेटको शहंशाह” as a consistent message across all marketing efforts to remind consumers that Yeti is the number one carpet brand in Nepal.
  • 360° Visual Unification: Designing and deploying compelling, consistent creative assets across Out-of-Home (OOH), Print, and Digital platforms.
  • The "Aesthetic" Shift: Adopting a rapid-response content strategy that capitalized on emerging interior design trends to capture the youth market.
  • Hybrid Ad Ecosystem: Implementing a dual-platform approach using Google Ads to capture buyers searching for flooring, and Meta Ads to generate demand through inspirational visuals.

Execution

We implemented the transformation through a disciplined, sequential strategy:

  1. Foundation & Identity with Slogan:
    We capitalized on the “कार्पेटको शहंशाह” (King of Carpets) slogan to anchor the brand. We overhauled the visual identity, creating high-quality, consistent assets for digital, print, and OOH to ensure Yeti Carpet projected the image of a modern lifestyle brand.
  2. Multi-Platform, 360° Launch:
    We moved beyond basic boosting to deliver a fully integrated ecosystem. We leveraged Google Search Ads to capture high-intent buyers and Meta Ads to drive visual discovery. These digital efforts were synchronized with TV, newspaper, and outdoor placements to maximize reach.
  3. Viral Engagement:
    We humanized the brand by launching Influencer Campaigns such as “Make Your Home with Yeti” and encouraging User Generated Content (UGC). This strategy shifted the narrative from corporate advertising to real, trusted customer stories.
  4. Continuous Optimization:
    We avoided the "set it and forget it" trap. Instead, we established a cycle of Performance Analysis, constantly tweaking ad creatives and adapting content to the latest interior design trends to keep engagement and click-through rates high.

Results

  • 20 Million+ Impressions
  • 6 Million+ Total Reach
  • 45% New Followers Under 35
  • 20% Rise in Walk-in Inquiries