Blog
December 28, 2025
Uses of different advertising tools and their affect on buying behavior
Introduction Have you ever considered how much you are influenced by advertising? It’s fascinating to see how advertisements influence our purchasing decisions in a world overflowing with them. From catchy social media campaigns to traditional TV ads, each different advertisement tool carries a unique weight that can shape buying behavior. Have you also wondered why
December 16, 2025
What is Web 3.0? Why does it even matter?
Web 3.0 is considered to be the future generation web with the feature of decentralization of the data backed by blockchain technology. Before thoroughly understanding Web 3.0, first, you need to understand how the web has evolved. Brief history of Web 1.0 and Web 2.0 Before 2004, the internet did not look like what it’s
December 16, 2025
My Interconnected World of Marketing, Branding, and Advertising: A Personal Journey
Marketing, branding, and advertising are distinct, but they work together to build a successful business While I run one of Nepal’s emerging advertising agencies, I consider myself a student of marketing. How I got into the studies of marketing at my Master’s level in itself is an interesting tale of sorts. After schooling, I was
