Riddhi Siddhi Cement Ltd.

Overview

Riddhi Siddhi Cement Ltd. is one of the largest cement companies in Nepal, which is a venture between Shanker Group & Ambe Group, with a focus on high-quality production of Cement and Clinker.

The Nepali cement market is oversaturated, with every brand promising ‘Strength’ and ‘Quality.’ Riddhi Siddhi struggled to stand out with a distinct personality. They needed to move beyond a generic cement brand in a market ruled by tough competitors, and the main challenges were:

Low brand awareness compared to established Nepali cement brands
Marketing & Communication Gaps
Inconsistent and Ordinary Brand Identity

Strategy

We realized that in Nepal, building a house is a spiritual milestone, not just construction. We couldn't merely discuss strength and quality; we had to become part of the family's ritual. Our strategy focused on "Cultural Utility," providing tangible value to homeowners during the auspicious "Shilanyas" (foundation) ceremony.

Our strategy centered on:

Establishing a deep cultural connection by honoring the spiritual significance of home building
creating hype through utility by solving real problems during the foundation ritual
Forging an emotional bond by positioning the brand as a partner in new beginnings

Execution

We executed a 6-month, 360-degree campaign designed to capture both the market and the heart. By integrating Digital, TV, Print, and Outdoor media, we ensured wide reach while establishing a premium and trustworthy brand image across all channels.

Our execution highlights included:

Creating visual consistency with unique slogans and a unified identity
Launching the “शिलान्यास रिद्धि सिद्धिसंग” campaign, offering a Free Complete Puja Kit with bulk purchases
Positioning the brand as a partner in dreams through the “नयाँ साल नयाँ सुरुवात” New Year campaign

Results

1,800+ Puja Kits Claimed
180,000+ Sacks Sold
15 Million+ Impressions
New Dealers Onboarded
40% Rise in First-Time Builders
Market Challenger Status Achieved