Choosing the best social media platform for your business

Choosing the best social media platform for your business

Social media marketing is a convenient way for businesses of all the size to reach out to the customers. About half of the population is interacting with the brands through social media.  Social media marketing can be a powerful weapon for your business.

A good Social media marketing strategy can help your company to find the relevant prospects for your business to grow. It’s a great way to market your service, product and help boost your brand. Moreover, it also let you connect with your customers and prospective customer at more personal level.

Social media is the fast, inexpensive and effective way to reach almost half the world’s population. However, not every social media platform is a good fit for every business. Different social media have their own different type of audience, and before investing our effort in social media marketing, we must know which platform is best for our business. So, let’s have a close look at some of the most common type of social media through a business point of view.


Facebook is one of the most popular and widely used social media by all the age group people. Having more than 2.32 billion monthly active users, it has been a common platform to share our everyday life digitally. Even for companies it has been a platform to share their photos, videos, events, in order to connect with their customers, share important company’s update.

Facebook has been playing a vital role for many businesses to raise brand awareness, deploy and track advertising, collect detailed audience insights and chat with users who seek customer service. Due to its ability to target a highly customized audience, it is an ideal platform for finding relevant customers in huge numbers. Audience can be segregated on the basis of demography, geography, interest and many more in comparatively cost-effective manner. So many companies are choosing Facebook advertisement to reach customers in short period of time.


Having 326 million monthly active users, Twitter is widely used for short updates, sharing links to blog post, sharing short tweets, video, polls etc. It is a great tool to spread any news in short time. Mostly used as a thought sharing platform, it is considered to be most reliable source for information. Mostly through this platform users like to follow the influential personality and brands, due to which it makes a great platform for new sharing and influential marketing.

Businesses around the world are using Twitter to reach out to a bigger target audience. It is a platform that adds value by offering advice or instructions, answers questions thought the view of leader of the industry. Twitter is a great tool to keep our customers updated on the accurate and latest information, promotion and sales. Through Twitter, we can view people’s content, watch their conversations and reactions to current events.  From this we can find out what’s on the mind of our customers and can react quickly to their needs and interests. It is also a platform for influential marketing, where many brands reach to their target customers by endorsing their products through influential personals.


Instagram is a visual platform that’s based entirely on photo and video posts, with more than 1 billion monthly active users. Particularly preferred by young audience, Instagram lets its user to share images with captions and hashtags upload 15-second video clips, share stories and many more. More than 40 percentage users are between 16 to 24 years old.

In business stand point Instagram takes a more playful approach to connect with customers. Sharing our message through images, use of hashtag and short video by showing our product in use can connect us with huge number of audiences. Hashtag are extremely powerful tool if used properly. Not only can we promote our business, but also hashtags make it easier for consumer and other businesses to find us.

If our company targeted audience is youngster, we seriously need to take under consideration the immense number of potential customers presented in Instagram.


LinkedIn is the best platform for professional networking with 260 million monthly active users. LinkedIn is a powerful tool for individual and companies looking to make new connections generate leads and build their brand. It is the top-rated social network for lead generation.

This platform is about building networks and connection. It’s not only about whom you know, but who your connections know. For business point of view the platform has ability to grow our brand through word of mouth. It is a great for finding top talent and for promoting our business. Users create profiles that are similar to resumes, and companies can create pages that showcase their business. It’s the best place to post job openings and information about company culture. It allows us to reach out to real people based on mutual business connections.


YouTube is a video-sharing platform where people can view, upload, rate, share and comment on content. This platform has more than 1.9 billion active users monthly and attracts about one third internet users.

YouTube has always been a source of entertaining content, but it is also claimed as an essential tool for marketers. The segregation of audience is basis on demography, geography, interest and many more in comparatively cost-effective manner like Facebook. YouTube allows marketers to share unique content that’s easy for viewers to consume and share. Some business people use YouTube to build their reputation as an expert in a field by uploading the video tutorials and to solve the customer’s problems and some use to for paid promotion. It lets the businesses show their product and services in action and can be used as a tool for promoting, share and engage with customers. YouTube being driven by creativity and having less competition has lots of investor in advertisement and it is likely to grow more.

Thus, Selection of right platform is a must for every business organization. Good platform attracts the right audience and can results in higher profit. For this purpose, a digital marketing agency with good social media strategies is required. Kritya Hub is Digital media marketing company that helps to bridge you and your customers. Kritya Hub offers to work on the social media pages of your company. It interacts and attracts your audiences digitally. Thus, Kritya Hub helps to boost social media pages of all business organizations.

March 12, 2019

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