Our team at Kritya Hub provides management consulting to help your organization improve performance and efficiency. We analyze businesses and create solutions while also helping companies meet their goals. We provide help or perspective on your chosen path or when you need a catalyst for change in your companies.
With the competition at its peak, it is vital for any organization to have essential information and knowledge regarding the concerns and preferences of your customers. Market research is the best way to increase customer satisfaction, understand the various factors that affect your business, know your competitors and elevate your performance. You can also gain invaluable information about economic shifts, demographics, current market trends and spending pattern of your customers.
There are two types of research, primary and secondary and almost every type of business requires market research in order to be successful. Primary research is any type of research that you collect yourself that can be done through surveys, observations, and ethnographic research. Secondary research involves the summary, collation and/or synthesis of existing research.
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
Market survey is a research method for defining the market parameters of a business.