Facebook Marketing In Nepal
Social Media is not just another platform for your business to be on, it’s a conversation. It is changing how we market, how we build customer relationships, manage reputations and how we run our businesses. With an astounding user count of more than 8 million, Facebook marketing in Nepal is increasing in rapid popularity, particularly among advertisers where businesses can interact with their customers easily.
Facebook has emerged as a platform that helps to reach out to customers and get their views for businesses currently operating in Nepal. It gives the business owners a wide range of opportunities to promote and market their products and services. With instant feedback that Facebook can generate, businesses can keep updating and improving at a higher frequency.
For many, Facebook is the Internet. With that being said, are you taking full advantage of it to grow your business?
You’ll find out whether you’ve been using the platform to its utmost, as we’ve tailored this article for those who want an introduction into marketing their business on the world’s largest social platform.
- Increased Exposure to Potential Customers
Who’s On Facebook? The simple answer, of course, is everyone. Nearly everyone with an internet connection in Nepal is using it. Facebook has reported a total ‘potential audience’ of 8.2 million active users in Nepal from a minimum age of 13 to above 65 (Source: Facebook Ad Platform)
- Lower Your Marketing Expenses
Facebook marketing in Nepal is relatively inexpensive compared to traditional print, radio or TV ads and are more targeted. Marketing activities that would cost thousands to lakhs through traditional channels can be achieved on Facebook for a fraction of the cost. This makes it ideal for small and large businesses to make their marketing campaigns more effective.
- Reach a Targeted Audience
Facebook advertisement provides a much more peculiar audience than one might think of. We can target potential customers with Facebook Ads by location, demographics, age, gender, interests, and behavior. But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:
- Tap into recent purchase behavior.
- Get creative with life-event targeting.
- Use custom audiences to nurture leads and build loyalty.
- Create audiences that look like your own targets (lookalike audiences).
- Layer targeting options to get super granular with your targeting
- Increase Your Web Traffic
Businesses can generate more traffic for their website where one can have access to more content and information related to the business. With the growing number of online shopping and news portals in the country, you can get relatively larger number of website visitors from Facebook.
Visitors who arrive to your website from your Facebook page are more likely to explore your site and get involved in your products/services as compared to those coming from other mediums. This is done by adding a link to the website on the Facebook page. You can also post interesting content to the Facebook page so that your visitors can click the link and read the full post on the website.
- Facebook Live
Video is the undisputed champion when it comes to customer engagement and sharing. People spend 3x longer watching live video than native content. With this in mind, it’s becoming a requirement to include Facebook Live option in Facebook marketing. For any business, it offers a variety of opportunities to engage with your audience and build brand loyalty with reactions, comments, and viewer numbers shown in real-time.
Some of the ways in which a business can use Facebook live are: answer customer queries, provide an inside look at your business to customers, show sneak previews of new products or updates and share upcoming events.
Now, you can set up, run and track Instagram Advertisement campaigns in the same way as for Facebook adverts from Facebook Ad Platform.
Facebook isn’t just a social network for making friends and staying connected with people you care about. It’s also a versatile marketing tool to reach new and existing customers. Facebook marketing in Nepal is quickly becoming an indispensable component of business growth due to its cost-effective nature, more targeted reach and various other marketing options the platform has to offer.
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