Required Competencies:

Requirement Specification

1. Should have a Bachelor’s degree
2. Minimum 1+ years of Experience in Search Engine Optimization (SEO)
3. Extensive understanding of the search engine algorithm & best  guidelines, On page SEO, link building & other ranking strategies
4. Good communication skills (written and verbal)
5. Strong SEO Fundamentals and should be an expert in On Page and Off Page optimization techniques
6. Should have an understanding of Guest posting & link outreach strategies for SEO

Job Description

1. Developing, implementing, and optimizing SEO strategies and initiatives for a variety of clients’ websites
2. Conducting keyword research and analysis for better ranking.
3. Implement on page SEO setup
4. Data analysis through the Google Analytics tool and identifying areas for improvement
5. Recommend innovative SEO ideas & strategies
6. Research, understand and stay up-to-date on the latest search engine algorithms, rules, techniques, and trends
7. Optimize various web site components including title tags, meta -descriptions, keyword density, internal linking, site map, etc.
8. Directories Submission, Articles, Blogs, Forums, Link building
9. Improve site architecture by collaborating with marketing, content development, technical and creative teams to ensure SEO
10. Help in Content writing for the back linking purpose
11. Execute Guest posting & link outreach campaigns for SEO
12. SERP & Analytics Reporting